ripple+ is the sibling-founded brand spreading the love with plant-powered puffs, sustainable tech, and a promise to NEVER contain traces of nicotine.

Since starting out in our parents’ garage in 2019, we’ve grown into a *16-strong team operating from our HQ in Camden, and our plant-powered puffs are stocked in *850 pharmacies and shops across the world – from Superdrug to John Bell & Croyden (y’know, pharmacists to the late Queen Elizabeth II. No biggie).

We’re constantly evolving our aromatherapy offering and striving to bring you the best puffs – so take a look around, discover what’s new, and join the f**k nicotine movement.

Much love! Sam and Lucie, ripple+ founders

☀️peace + plant-powered puffs

🌱small ripples make big waves

🌴peace + plant-powered puffs

🚭small ripples make big waves

☀️peace + plant-powered puffs

🌱small ripples make big waves

🌴peace + plant-powered puffs

🚭small ripples make big waves

☀️peace + plant-powered puffs

🌱small ripples make big waves

🌴peace + plant-powered puffs

☀️ peace + plant-powered puffs

🌱 small ripples make big waves

🌴 peace + plant-powered puffs

🚭 small ripples make big waves

☀️ peace + plant-powered puffs

🌱 small ripples make big waves

🌴 peace + plant-powered puffs

🚭 small ripples make big waves

☀️ peace + plant-powered puffs

🌱 small ripples make big waves

🌴 peace + plant-powered puffs

☀️peace + plant-powered puffs

🌱small ripples make big waves

🌴peace + plant-powered puffs

🚭small ripples make big waves

☀️peace + plant-powered puffs

🌱small ripples make big waves

🌴peace + plant-powered puffs

🚭small ripples make big waves

☀️peace + plant-powered puffs

🌱small ripples make big waves

🌴peace + plant-powered puffs

ripple+: a historical timeline

We’re not saying these moments were iconic…but they definitely were. Dig into the heritage here.

SEPT 2019: We Have Lift-Off

Our story begins back in ye olden days of 2019. ripple+ launches from the highly glamorous setting of Lucie + Sam’s parents’ garage, where orders are packed and cars are (presumably) not parked. The rippling begins with our four OG formulas: POWER, RELAX, DREAM and BOOST.

DEC 2019: Royal ripple+

John Bell & Croyden, aka pharmacists to THE ACTUAL QUEEN start stocking ripple+. Naturally, we begin slipping this tenuous link to royalty in as many conversations as humanly possible.

MAR 2020: More stockists secured

Hot off our royal glow, the stockists keep coming. From Selfridges and Harrods to Printemps (Paris) and Kadewe (Berlin), plant-powered puffs are starting to get real fancy.

DEC 2020: Straight outta Compton (News)

Over London's second lockdown, we land our first-ever hometown newsagent – Compton News – and do a little shopfront makeover to bring a ray of optimism to the grey and empty streets of Soho. ❤️ you Nang!

APR 2021: Merch with a mission

A special one for us. ripple+ teams up with local charity Phoenix Futures to launch our official merch store. All profits continue to directly support people in our community working through drug and alcohol recovery.

MAY 2021- New CEO appointed

Arguably the most significant moment in ripple+ history: MUSHU steps in as CEO, insisting on ca-nine o’clock meetings and a never-ending supply of office treats.

AUG 2021: Community vibes

Alongside the Phoenix Futures collab, ripple⁺ launches Humans of ripple⁺: a campaign aiming to break down the stigma surrounding addiction. Some amazing humans open up and share their stories – we’re forever grateful.

FEB 2022: Plant-powered but make it fashun

Nicotine-free puffs are so hot right now. We take part in our first ever Fashion Week, bringing the ripple+ runway vibes.

APR 2022: That’s AMOUR

AMOUR, a limited edition collaboration with graffiti and fine artist André Saraiva, aka Mr. A, launches – and it’s definitely love at first sight/puff.

MAY 2022: The F**k Nicotine movement just keeps on growing

From alien drag queens to sassy pensioners, our community reaches new heights – we now have ripplers all around the world.

JUN 2022: ripple+ HQ is established

Home sweet home. ripple+ settles into its first-ever office HQ, smack bang in Camden Town – the perfect base for so much more to come…

JUL 2022: ripple+ launches ripple+ 2.0, the POD system

After consumer demand, we brought in ripple+ 2.0, our first ever rechargeable device – which is now one of the best-selling non-nicotine devices on the market.

FEB 2023: We took to Milan Fashion Week with Jennifer Coolidge (kind of)

Partnering with mega-transformer, Alexis Stone, we created a bespoke jean device for a Jennifer Coolidge transformation in MFW.

APR 2023: We launched the ripple+ MAX!

We brought to life our brand new ripple+ MAX, our brand new 1,000-puff device, revamped and reformulated for a sleeker puffing experience.

SEPT 2019: We Have Lift-Off

Our story begins back in ye olden days of 2019. ripple+ launches from the highly glamorous setting of Lucie + Sam’s parents’ garage, where orders are packed and cars are (presumably) not parked. The rippling begins with our four OG formulas: POWER, RELAX, DREAM and BOOST.

DEC 2019: Royal ripple+

John Bell & Croyden, aka pharmacists to THE ACTUAL QUEEN start stocking ripple+. Naturally, we begin slipping this tenuous link to royalty in as many conversations as humanly possible.

MAR 2020: More stockists secured

Hot off our royal glow, the stockists keep coming. From Selfridges and Harrods to Printemps (Paris) and Kadewe (Berlin), plant-powered puffs are starting to get real fancy.

DEC 2020: Straight outta Compton (News)

Over London's second lockdown, we land our first-ever hometown newsagent – Compton News – and do a little shopfront makeover to bring a ray of optimism to the grey and empty streets of Soho. ❤️ you Nang!

APR 2021: Merch with a mission

A special one for us. ripple+ teams up with local charity Phoenix Futures to launch our official merch store. All profits continue to directly support people in our community working through drug and alcohol recovery.

MAY 2021- New CEO appointed

Arguably the most significant moment in ripple+ history: MUSHU steps in as CEO, insisting on ca-nine o’clock meetings and a never-ending supply of office treats.

AUG 2021: Community vibes

Alongside the Phoenix Futures collab, ripple⁺ launches Humans of ripple⁺: a campaign aiming to break down the stigma surrounding addiction. Some amazing humans open up and share their stories – we’re forever grateful.

FEB 2022: Plant-powered but make it fashun

Nicotine-free puffs are so hot right now. We take part in our first ever Fashion Week, bringing the ripple+ runway vibes.

APR 2022: That’s AMOUR

AMOUR, a limited edition collaboration with graffiti and fine artist André Saraiva, aka Mr. A, launches – and it’s definitely love at first sight/puff.

MAY 2022: The F**k Nicotine movement just keeps on growing

From alien drag queens to sassy pensioners, our community reaches new heights – we now have ripplers all around the world.

JUN 2022: ripple+ HQ is established

Home sweet home. ripple+ settles into its first-ever office HQ, smack bang in Camden Town – the perfect base for so much more to come…

JUL 2022: ripple+ launches ripple+ 2.0, the POD system

After consumer demand, we brought in ripple+ 2.0, our first ever rechargeable device – which is now one of the best-selling non-nicotine devices on the market.

FEB 2023: We took to Milan Fashion Week with Jennifer Coolidge (kind of)

Partnering with mega-transformer, Alexis Stone, we created a bespoke jean device for a Jennifer Coolidge transformation in MFW.

APR 2023: We launched the ripple+ MAX!

We brought to life our brand new ripple+ MAX, our brand new 1,000-puff device, revamped and reformulated for a sleeker puffing experience.

NEW
BOOST
pomegranate aroma
NEW
NEW
POWER
peppermint aroma
NEW
NEW
RELAX
jasmine aroma
NEW
Save $23
MIGHTY MAX PACK
full set of aromas
Save $23
NEW
HAPPY
passion fruit aroma
NEW